How Maisha Zambia Trading is using football to build people, create opportunities and strengthen communities
At Maisha Zambia Trading, environmental, social and governance commitments are not treated as statements on paper. They are reflected in practical initiatives that create positive and measurable impact in the communities where the company operates.
One of the ways we are putting this commitment into action is through Maisha United Football Club, which provides a platform for both male and female football development. The club reflects a key part of Maisha Zambia Trading’s Social ESG agenda: investing in people, promoting inclusion, supporting wellbeing and creating meaningful opportunities for young athletes. Football brings people together, builds discipline and leadership, and gives young people a platform to grow both on and off the pitch.
Through Maisha United Football Club, the company is investing in a structured sporting environment where players can sharpen their abilities while learning values such as teamwork, responsibility, respect, discipline and leadership.
The initiative is especially significant because it supports both men’s and women’s football, creating inclusive pathways for athletes to participate in organised provincial competition.
The Maisha United Football Club boys team competes in the FAZ Copperbelt Division Three Zone A, giving players a competitive platform to develop their football careers.
Participation in organised football creates more than sporting opportunities. It builds confidence, teamwork, discipline and leadership—skills that remain valuable long after the final whistle.
For Maisha Zambia Trading, supporting the men’s team is part of a wider commitment to talent development, youth engagement and active community participation.
A particularly important part of Maisha United Zambia Trading’s ESG commitment is the development of the Maisha Football Club girls team, which competes in the Copperbelt Provincial Division 1.
Investing in women’s football is an important expression of diversity, inclusion and equal opportunity. Across Zambia, women’s football continues to gain visibility and momentum, creating space for girls and women to demonstrate talent, build confidence and pursue opportunities connected to sport, education and future employment.
For Maisha Zambia Trading, the women’s team represents more than competition. It represents the belief that talent should be supported regardless of gender.
Maisha United Football Club is ultimately about people and possibility. It gives boys and girls an opportunity to play, compete, learn and grow. It creates an environment where women can participate and pursue their sporting ambitions. It also helps develop responsible athletes, future leaders and stronger communities.
Through its men’s team in the FAZ Copperbelt Division Three Zone A and its women’s team in the Copperbelt Provincial Division 1, Maisha Zambia Trading is putting ESG values into action in a visible, practical and community-centred way.
People. Inclusion. Opportunity. Sustainability. Integrity.
